Marketing Brinjal
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Project @ a Glance

Contents

  • Brinjal is one of the most common principle vegetable in most parts of the world.
  • Eggplant (US, Australia), aubergine (UK), or brinjal (South Asia and South Africa) is a plant species in the nightshade family Solanaceae. Solanum melongena is grown worldwide for its edible fruit. Most commonly purple, the spongy, absorbent fruit is used in various cuisines.
  • Brinjal/Egg plant/Aubergine is native to the Indian subcontinent, and the Portuguese traded it to Europe (either directly from India or through the Arabs) and cultivated it there. The Europeans started calling it egg-plant because they resembled goose eggs (they may have received the pale yellowish versions).
  • The gaps between demand and supply are primarily due to ineffective market links and lack of consolidation on both the demand-side and supply-side. On the supply side, the government has agenda to promote modern cultivation practices, lower input costs and most importantly to counter fragmentation of farm lands by promoting FPOs (Farmer Produce Organisations) for collaborative farming. FPOs are commercial enterprises formed by partnering a minimum of 1000 farmers.
  • Based on averages and principal component analysis, six genotypes (BCB-30, Deshi Makra, Gujrat Brinjal Round, 09/BRBWRes-3, BCB-10, 10/BRRVar-2) appeared to be promising donors for use in export oriented breeding programme.
  • Globally, China is the largest producer of eggplant followed by India
  • India grows various varieties of eggplants, including high yielding varieties and hybrid varieties.
  • The major eggplant producing states are West Bengal, Odisha, Gujarat, Madhya Pradesh and Bihar.
  • The main countries from which EU imports eggplant include Turkey, Kenya, Dominican Republic and Uganda
  • EU imports more eggplant from ASEAN countries such as Thailand177 and Malaysia compared to India and China, although their share in global production is very low.
  • India needs to move towards safe agricultural practices and organic farming
Basics
  • Product Profile

Growth And Cultivation

  • Brinjal Parents for Future Breeding
  • Brinjal Seed MarketNew grafted
    technology in brinjal
  • New grafted technology in brinjal

Processing

  • Vegetable Pack Houses
Biotechnology
  • Breeding & Biotechnology
  • Indian Scenario
  • Geographical indication
  • GMO
  • Bt Brinjal - India
  • Economic Assessment
  • Bt. brinjal in Bangladesh
  • Genetic Resources
  • Genotypes

Company Profiles

  • Suppliers
  • Seeds Company - India
  • Vegetable Merchants
  • The Farmer Produce Organisation (FPO)

Regulation

  • Certification required
  • Brinjal production for export
  • Export Trade Procedure
  • Brinjal for Export Promotion
  • Exporting Vegetables

Market Scenario

  • Marketing of Horticultural Commodities
  • Recent Exports from India - Volume, price, destination
  • Selling Brinjal
  • Market Survey - 2011
  • Brinjal and Bt Brinjal in India
  • Bt Brinjal - Bangladesh
  • Sanitary, phytosanitary (SPS) and tariff barriers
  • Middle East Market

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